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Freelance & fractional product engineering

I turn your idea into real, working software
in weeks, not quarters

Apps, internal tools, automations, and SaaS platforms. Built fast with AI-assisted workflows, then reviewed, tested, and shipped like real engineering — not a throwaway prototype.

5 wks idea → App Store
Same-day support, was 3 days
12 hrs/wk manual work removed
Ash Lane

Three ways to work together

A one-off build, a quick audit, or ongoing help. Every option has clear scope, clear pricing, and progress you can see every week.

2 weeks

Workflow & AI Audit

We map how your business actually runs, find where software or AI will save the most time and money, and you leave with a clear, costed plan of what to build first.

  • You get: a plain-English map of your workflows and bottlenecks
  • You get: a prioritised plan of what to build, ranked by payoff
  • Bonus: quick wins shipped along the way where they're easy
Monthly

Fractional Product & Tech Lead

Ongoing senior product and technical leadership without hiring a full team. I own delivery, quality, and the hard calls so you can focus on the business.

  • Each quarter: we agree the roadmap and what success looks like
  • Each week: a simple scorecard — shipped, next, and risks
  • Always: one person accountable for product and tech
Book a fit call →

For founders, operators, and teams who need real software shipped — without hiring and managing a dev team.

What I can build for you

The problems I solve most often — in plain terms, not tech jargon.

Apps & products

Apps your customers actually use

Web and mobile apps that do what your business needs — launched to real users, with sign-in, payments, and notifications working from day one.

  • Simple, clear flows your customers and team can follow
  • Payments and accounts handled properly
  • Dashboards and admin tools to run it day to day
Automation

Kill the repetitive busywork

Automate the manual jobs eating your team's time — data entry, follow-ups, updates, reporting — so people focus on work that actually matters.

  • Connect the tools you already use
  • Replace copy-paste between systems with automatic flows
  • Hours handed back to your team every week
New products

From idea to launched product

Got an idea but no product yet? I take it from a blank page to something real customers can pay for — without you managing a dev team.

  • Scoped properly so we build the right thing first
  • Ready for real customers, payments, and growth
  • Live in weeks, with progress you can see every week
Reliability

Software that doesn't break

AI can write code fast, but speed means nothing if it falls over. I make sure what ships is solid, watched, and safe to change as you grow.

  • Tested before it ever reaches your users
  • Monitored so problems get caught early
  • Easy and safe to update later
Internal tools

Tools your team will actually use

Replace clunky spreadsheets and manual processes with simple software built around how your team really works.

  • Built for your real workflow, not a generic template
  • Clear dashboards so you can see what's happening
  • Fast for the team to learn and adopt
Leadership

A technical partner who owns it

Senior product and engineering leadership on tap. I make the hard technical calls, keep quality high, and make sure things actually ship.

  • One person accountable for product and tech
  • Honest calls on what to build and what to skip
  • No need to hire a whole team to get moving

How we'll work together

No jargon, no black box. You'll always know what's happening — and see real, working progress every week.

01

Talk

We get on a quick call. I learn your business and what you're trying to do, and we work out whether it's a fit.

02

Plan

I scope exactly what we'll build, what it costs, and when it's done — agreed up front, before any work starts.

03

Build

I build it fast and show you working software every week, so you can try it and steer as we go.

04

Launch

We go live, I document everything and train your team, and I'm there if you want ongoing help.

What you can count on

  • One person accountable for the whole thing
  • Working software you can try every week
  • Clear pricing and timelines — no surprises
  • All the code and docs handed to you — never locked in
Start with a quick call →

Recent work

Ops Same-day replies

Service team response cut from 3 days to same day

Mapped support and onboarding, removed double entry, wired automation. Customers heard back faster without adding headcount.

  • Intake, routing, and updates automated across CRM + email
  • Dashboard so ops could spot delays before customers complained
Product Launched in 5 weeks

Mobile MVP live with payments in 5 weeks

Defined must-have experience, built Flutter app + backend, launched with payments and push notifications ready.

  • Acceptance criteria locked in week one; demos every week
  • App store prep, rollout, and team training included

"We cut response times from days to hours without hiring. Weekly updates were plain English and the work just got done."

Ops Lead Services business

"Launched faster than any previous build. Clear acceptance, weekly demos, and no surprises on cost."

Founder Mobile product

"We went from chaotic handoffs to reliable delivery windows. Weekly demos and crisp acceptance criteria kept the team aligned."

Product Manager Logistics platform

"We launched without surprises. Clean SOW, transparent tradeoffs, and documented handoff made it easy to keep momentum."

CTO B2B SaaS

Common questions

How fast can you ship?

Most builds run 4–6 weeks from scope to launch, with working software you can try every week. Smaller automations and landing pages can be days. You'll have a clear timeline before we start, not a vague estimate.

How does pricing work?

Fixed-scope work has a price listed up front. Larger builds are quoted as a flat sprint price with weekly demos — no open-ended hourly meter and no surprises. You always know the number before any work begins.

Isn't AI-written code risky?

AI speeds up the typing; I own the engineering. Every build is architected, reviewed, tested, and deployed the way solid software always has been. You get production software you can rely on and maintain — not a fragile demo that breaks the first time real users touch it.

What happens after launch?

You get the code, documentation, and a clean handoff, so you're never locked in. If you'd rather not manage it, I can stay on for ongoing fixes, improvements, and new features.

Got something you need built?

Book a free 15-minute call. Tell me what you're trying to do, and I'll tell you honestly whether I can help, how long it would take, and what it would cost.