Work with Ash
Senior ownership.
Without the big-team overhead.
I help founders and operators decide what should exist, make the product and technical calls, and carry a focused system through to production.
Product build
A focused product, built through launch.
Typical engagement: 4–8 weeks
Investment: scoped after discovery
For a customer product, internal tool, automation, or operational system where the outcome is clear enough to pursue but the path still needs senior product and technical judgment.
- Product scope, user journeys, acceptance criteria, and delivery sequence
- Architecture, data model, integrations, auth, payments, and operational boundaries
- Hands-on implementation with working software reviewed every week
- Testing, staged launch, monitoring, documentation, and ownership handoff
Workflow & AI audit
Find the work worth automating first.
Typical engagement: 1–2 weeks
Fixed investment: $1,800
For teams losing time to manual handoffs, disconnected systems, unclear reporting, or AI experiments that have not become dependable operating workflows.
- Current-state workflow and system map
- Bottleneck, risk, and data-quality review
- Opportunity ranking by operational payoff and implementation risk
- Costed build sequence with clear quick wins and larger system opportunities
Fractional leadership
Product and technology leadership that stays accountable.
Typical engagement: monthly
Investment: based on scope and cadence
For a founder or leadership team that needs an experienced product and systems owner, but does not yet need—or want to manage—a full product and engineering organization.
- Roadmap, prioritization, architecture, and delivery decisions
- Agent-native implementation direction and review
- Vendor, platform, security, and production trade-offs
- Weekly delivery scorecard covering shipped work, next decisions, and risks
Strategy session
One hour of direct, practical product and system advice.
60 minutes · $300
Use this when you need a senior second opinion on scope, architecture, AI use, platform selection, delivery risk, or what not to build.
Book a strategy session →Good fit
The work needs judgment, not just output.
Especially useful when
- The problem crosses product, technology, operations, and commercial decisions.
- You need working software quickly but cannot accept a disposable prototype.
- You want one person accountable for the decisions and the delivery.
Probably not the right fit when
- The scope is already fully specified and you only need low-cost execution.
- The engagement is staff augmentation inside a large existing engineering team.
- There is no decision-maker available for weekly product feedback.
Start here
Tell me what needs to change.
I’ll tell you honestly whether I can help, what the likely path is, and what should happen next.
Book a 15-minute call