Director Presales - Software & AI

Lead technical discovery, solution design, demonstrations, proof-of-concept delivery, architecture, and production implementation across an AI-enabled business software platform.

• Lead discovery from ambiguous executive and operational challenges through requirements, technical demonstrations, proof-of-concept flows, solution architecture, and measurable outcome definition.
• Translate business needs into SaaS and AI solutions spanning identity, CRM, billing, payments, workflow automation, analytics, admin tooling, developer platforms, and customer support systems.
• Build and review working product demonstrations and POCs using TypeScript, Node.js, React, Astro, Vue, Cloudflare Workers, SQL/D1, APIs, integrations, and AI services.
• Direct agent-native software delivery using OpenAI, Claude, Codex, MCP, RAG, tool calling, structured outputs, evaluation loops, human approval gates, and production controls.
• Guide implementation planning across architecture, integration, security, data, acceptance criteria, rollout, observability, documentation, training, and production handoff.

Owned software architecture, product engineering, workflow automation, mobile experiences, integrations, implementation, and operating systems across UAE food-technology businesses.

• Led stakeholder discovery across commercial, kitchen, logistics, finance, support, and customer teams, translating operational problems into software and automation roadmaps.
• Designed and delivered customer platforms, Laravel back-office systems, Flutter applications, payments, identity, notifications, reporting, CRM, WhatsApp, and lifecycle automation.
• Built demonstrations, prototypes, implementation plans, vendor evaluations, training flows, and operating dashboards for technical and non-technical stakeholders.
• Owned technical guidance from business case and solution design through development, testing, rollout, production support, and iterative improvement.

Combined consultative sales, technical discovery, solution demonstrations, and cross-functional delivery for enterprise event-management and hospitality software across the Middle East.

• Ran structured discovery with agencies, professional conference organisers, venues, and enterprise event teams to understand workflows, stakeholder needs, integrations, implementation constraints, and value drivers.
• Led buyer-specific demonstrations, solution workshops, proposals, and technical narratives across registration, sourcing, onsite experience, attendee engagement, event marketing, and reporting.
• Worked with product, implementation, marketing, SDR, customer teams, and global specialists to respond to requirements and support successful customer outcomes.
• Progressed from shared mid-market coverage to full regional ownership of the third-party planner segment within six months.

Delivered enterprise learning, talent, and HR technology across pre-sales discovery, demonstrations, requirements, solution design, configuration, integrations, training, and go-live support.

• Led customer workshops, RFP responses, tailored demonstrations, process mapping, solution design, implementation plans, user acceptance testing, administrator training, and adoption support.
• Translated business and technical requirements across HR, L&D, IT, security, SSO, permissions, workflows, HRIS and API feeds, SCORM/xAPI, analytics, and reporting.
• Bridged client executives, operational owners, technical teams, vendor specialists, sales, and delivery stakeholders from initial need through production rollout.

Built the technical foundation that preceded the move into enterprise solutions consulting and pre-sales.

• Designed and developed front-end and back-end software for property inventory, enquiries, customer pipelines, reporting, and automated portal syndication.
• Worked directly with business users to gather requirements, demonstrate working capabilities, translate feedback into product changes, and support production operations.