Enterprise SaaS Sales Manager

Founded and lead an AI-enabled business software platform spanning identity, CRM, roadmapping, billing, payments, workflow automation, developer tooling, and operational applications.

• Translate complex AI and business-software capabilities into buyer-focused narratives, demonstrations, proof-of-concept flows, solution briefs, and practical commercial outcomes.
• Own product positioning, commercial prioritisation, pricing and packaging decisions, customer workflow discovery, and partner requirements across a multi-product SaaS platform.
• Build solution narratives across identity, CRM, billing, payments, AI workflows, analytics, developer tooling, support operations, and workflow automation.
• Coordinate product, engineering, operations, support, and go-to-market priorities from initial customer need through scoped implementation and production handoff.
• Bring current hands-on credibility in AI systems, automation, integrations, security, data, Cloudflare infrastructure, and enterprise implementation trade-offs.

Built and operated UAE food-technology businesses across subscription commerce, B2B catering, customer platforms, mobile products, fulfilment, partnerships, and lifecycle operations.

• Owned B2C and B2B commercial funnels spanning acquisition, pricing, proposals, customer conversion, retention, corporate partnerships, and catering contracts.
• Developed corporate partnership and event propositions connecting customer needs with employer wellness, hospitality, and branded experiences.
• Managed P&L, pricing, forecasting, vendor decisions, product delivery, and operational trade-offs across commercial and technical teams.
• Built CRM, lifecycle messaging, WhatsApp, campaign, analytics, and retention workflows supporting sales visibility and customer growth.

Helped establish and grow Cvent's Middle East presence, selling event-management and hospitality SaaS to agencies, professional conference organisers, venues, and enterprise event teams.

• Progressed from shared mid-market territory coverage to full regional ownership of the third-party planner segment within six months, with clear quota responsibility.
• Managed the full SaaS sales cycle across prospecting, qualification, discovery, tailored demonstrations, proposals, multi-stakeholder negotiation, contract progression, and implementation handoff.
• Mapped buyer workflows and commercial value across registration, venue sourcing, onsite experience, attendee engagement, event marketing, and reporting.
• Partnered with SDR, marketing, product, implementation, and global teams to build pipeline, localise positioning, respond to customer requirements, and support regional growth.
• Maintained disciplined CRM hygiene, sales activity, pipeline visibility, forecasting, and customer follow-up through in-person, hybrid, and fully remote selling environments.

Combined enterprise solution consulting, account development, and delivery for learning, talent, and HR technology customers across the GCC.

• Supported new business and account growth through discovery, RFP responses, tailored demonstrations, solution design, stakeholder workshops, and commercial-to-technical translation.
• Managed complex customer requirements across HR, L&D, IT, security, integrations, reporting, training, adoption, and go-live planning.
• Built trusted relationships across business sponsors, operational owners, administrators, client IT teams, and vendor stakeholders.