About Me

Built and ran the technology behind multiple software products — from the first idea through to live, reliable software customers use every day, with AI-assisted delivery to move fast while staying in control.

• Designed and built a platform running several products at once — with secure logins, billing, notifications, and the tools to operate it day to day.
• Created my own AI-assisted way of building: software gets written and tested faster, every change is reviewed, and anything risky can be undone safely.
• Chose technology that keeps everything fast and dependable for users, even as it grows.
• Turned vague business ideas into clear plans, working features, demos, and documentation — so non-technical stakeholders always knew what they were getting.
• Built AI features that are genuinely useful and trustworthy — with checks in place to keep answers accurate and costs under control.

Led product and technology for a group of food businesses — the apps customers ordered through and the systems that ran ordering, delivery, and the kitchen behind the scenes.

• Owned the technology end to end: subscriptions, meal planning, delivery, kitchen operations, mobile ordering, and keeping customers coming back.
• Rebuilt the ordering, delivery, and kitchen systems to be faster and more reliable, with monitoring so problems got caught early.
• Launched a mobile app and in-store kiosks with payments, accounts, and notifications — a smooth way for customers to order.
• Connected up customer messaging and marketing tools (including WhatsApp) to cut manual work and support growth.

Grew sales of event-management software across the Middle East — understanding what clients needed, showing how the product solved it, and building partnerships with event planners.

• Took on the event-planner segment for the whole Middle East within six months of joining.
• Ran the full sales process, from first conversation to close, and shaped how the product fit each client's way of working.
• Sat down with agencies, venues, and big event teams to understand their priorities and where the product could help most.
• Built demos and proposals that translated what the product could do into clear, tangible outcomes for each buyer.

Set up business software for large companies — turning what each client needed into a system their teams actually used and could rely on.

• Delivered software rollouts for learning, talent, and HR teams — from first scoping through setup, training, and go-live support.
• Led proposals, planning workshops, and post-launch improvements for large corporate clients.
• Bridged the gap between what the software could do and what each client needed, including hands-on setup work.