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AVELON Artist Platform

PlatformMusic Commerce
2026
Live product
My role Product Architect · Hands-on Builder

Overview

I built this artist platform as a reusable foundation for music brands that need more than a brochure site: direct bookings, store flows, venue management, and tenant-aware administration in one stack.

Key features include:

  • Multi-tenant architecture with tenant routing, domain mapping, and isolated site configuration
  • Public artist experience with hero storytelling, venue history, events, and newsletter capture
  • Direct booking workflow for festivals, club nights, destination events, and private shows
  • Direct-to-fan music commerce with Stripe-powered checkout and downloadable releases
  • Cloudflare-native stack using D1, R2, KV-backed sessions, and edge deployment

The AVELON implementation serves as the flagship tenant, proving the platform can support polished artist branding while keeping the underlying product reusable for future launches.

Key decisions

  1. Designed one reusable platform rather than a one-off artist brochure site.
  2. Kept public storytelling, bookings, commerce, and tenant administration inside one coherent product boundary.

Evidence

  • Multi-tenant routing and isolated site configuration
  • Direct booking and Stripe-backed music commerce
  • Cloudflare-native data, media and session architecture

Technologies Used

  • Astro
  • Cloudflare D1
  • Cloudflare R2
  • Stripe
  • GSAP